Toton Teenager wants to taste sweet success
20 March, 2008
A Toton woman will be pitting her wits to see if she can succeed in getting her chocolate brownies on the shelves of a national supermarket.Amy Dawson is one of 20 contestants in Channel Five’s TV series ‘Breaking into Tesco’ currently being shown on Mondays at 9pm.
Amy, who will make her appearance on the show on April 7, makes her Heartbreak Brownies from Fair Trade and organic ingredients.
The 18-year-old, former George Spencer sixth form pupil lives with her mum Kerry Homer and sister Laura (19). She works as a waitress at the Bluebell pub in Attenborough, but hopes to start a graphic design apprenticeship.
Chance of a Lifetime
‘Breaking Into Tesco’ gives the nation's most ambitious cooks the chance of a lifetime - to turn their signature dishes into winning products fit for the shelves of the largest supermarket in Britain, Tesco, the supermarket with an annual turnover of £46 billion.
Viewers get to see exactly what goes into creating the food we buy; from perfecting the concept, to testing the feasibility, sourcing the ingredients, refining the recipes, facing the Tesco customer taste-test panel, scaling-up for mass production and ultimately filling the supermarket shelves.
Mentor
One of Britain's most formidable businessmen Allan Leighton has been drafted in to mentor the budding culinary entrepreneurs and give them the chance to hit the big time by turning their family recipes into a product that will be sold in Tesco branches nationwide.
Leighton began his illustrious career at Mars and then went on to turn around Asda, later becoming President and CEO of Wal-Mart Europe. He is currently Chairman of the Royal Mail Group plc.
Also mentoring in the programme and helping them to perfect their recipes, is pre-eminent chef and award-winning restaurateur Simon Rimmer, a bestselling food author, proprietor of Greens in Manchester and Earle in Cheshire.
Five's Head of Features, Alex Menzies, said: "Breaking Into Tesco is not just a real opportunity for someone to get their unique dish into the supermarket, it also reveals in fascinating detail the genuine processes that other chefs and food companies have to go through to get their products accepted by Tesco."
By editor@nottinghamng9.co.uk.
